Ten-day long Hot Air Balloon festival started on the bank of River Ganga in the spiritual city of Varanasi, on Sunday.
A private tour operator - Tour Assistant India - in collaboration with the Uttar Pradesh (UP) Tourism department has taken the initiative in order to explore the scope of adventure tourism in the city.
"It is very affordable and reasonable as the ticket is Rs 500 per head during the trial period. The Hot Air Balloon involves a lot of cost along with several limitations such as weather," he added, while talking about the cost and affordability.
The flying balloons created a big buzz among the tourists and the local residents pulling them to the river bank in Assi Ghat Varanasi.